The
following guidelines have been
established by InfoMedic.com
Inc. to govern various aspects
of advertising on the InfoMedic.com
Inc. network of sites. For
these purposes, "advertising
and advertisements" include
banners, badges, contextual advertising,
sponsored content, and promotions.
The guidelines in this policy
govern issues such as acceptance
of advertisements and promotions
by InfoMedic.com Inc.; how advertisements
and promotions are displayed
on the InfoMedic.com Inc. site;
and the removal of advertisements
and promotions from the InfoMedic.com
Inc. site.
InfoMedic.com Inc.
has sole and absolute discretion
with respect to interpretation
and enforcement of this policy
and to all other issues associated
with advertising on InfoMedic.com
Inc.'s site. InfoMedic.com Inc.
may change this policy at any
time at its sole discretion by
posting a revised policy to the InfoMedic.com
Inc. Site.
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1.
InfoMedic.com Inc. has
sole discretion for determining
the types of advertising
that will be accepted and
displayed on the InfoMedic.com
Inc. network, and under
no circumstances will InfoMedic.com
Inc.'s acceptance of any
advertisement be considered
an endorsement of the product(s)
and/or service(s) advertised,
or for the company that
manufactures, distributes,
or promotes the products
or services.
2. InfoMedic.com Inc. will
not accept advertising that,
in InfoMedic.com Inc.'s opinion,
is not factually accurate
and in good taste.
3. There are certain categories
of advertisements that InfoMedic.com
Inc. will not permit on the
InfoMedic.com Inc. network
at any time. These categories
include but are not limited
to the following:
- illegal or objectionable
products
- fraudulent, deceptive,
illicit, misleading,
or offensive material
- material that
misrepresents, ridicules,
discriminates (real
or implied), or
attacks an individual
or group on the
basis of age, national
origin, race, religion,
gender, sexual orientation,
marital status,
disability, or any
other status deemed
inappropriate for
the InfoMedic.com
Inc. network
- alcohol
- weapons, firearms,
ammunition, or fireworks
- gambling
- pornography or
related themes
- tobacco use of
any kind
- the simulation
of news or an emergency
- material that
directly advertises
products to, or
is intended to attract,
children
- media or messages
for or that reference "M" rated
video games or content
- unreasonable,
unlikely, or extraordinary
product or service
claims
- media messages
or imagery that
strobe or flash
media or messages
that contain unsubstantiated "miracle" weight
loss or other miracle claims
of cure
- advertising
units
that extend beyond
the defined advertising
space or interfere
with the content or
impact the readability
of the content without
user initiation
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- advertising units
that do not retract
to the defined advertising
space upon user scroll
off or contain a “close" or “X" for
users to retract or
close the ad unit/message
after user initiation
- advertising units
that mimic computer
functions or deceptively
indicate a computer
or other function
that would be reasonable
to the average user
to assume as a reason
to click on the unit
- non-InfoMedic.com
Inc. branded, interactive
media units with data
capture fields on
any InfoMedic.com
Inc. editorial (non-sponsored)
- non-InfoMedic.com
Inc. branded, interactive
media units with
personalized or
diagnostic assessments
4.
Advertisers must only offer
products
or services,
which are
readily
available
for purchase
at the advertised
price (with
noted tax
and delivery
fees). The
advertising
must also
clearly
identify
the advertiser.
Any advertising
that could
be misconstrued
as editorial
content
will be
clearly
labeled
as advertising.
5.
InfoMedic.com Inc. recognizes
and maintains
a distinct
separation
between
advertising
and sponsored
content
and editorial
and decision-making
content.
All advertising,
promotional,
sponsored
or marketing
content
on the InfoMedic.com
Inc.
site will
be clearly
and unambiguously
identified.
InfoMedic.com
Inc. will
not allow
any advertising
on the InfoMedic.com
Inc. network
that is
not identified
with the
label
of "Advertisement."
Clicking
on the
ad unit
will link
you to
an advertiser's
site or
to relevant
information
on InfoMedic.com
Inc.'s
site,
or to
a sponsor's
resource
center
on InfoMedic.com
Inc.'s
site
6. InfoMedic.com Inc. reserves
the right to reject, cancel,
or remove at any time any advertising
from the InfoMedic.com Inc. site
for any reason and will provide
prompt notice to the advertiser
upon rejection, cancellation,
or removal of any advertising,
together with an explanation
following the rejection, cancellation,
or removal. InfoMedic.com Inc.
also reserves the right to determine
the appropriate placement of
the advertising on the InfoMedic.com
Inc. site.
7. It is the advertiser’s
responsibility to comply with
all applicable domestic and foreign
laws, including applicable laws
and regulations of regulatory
bodies. This includes pharmaceutical
advertising to physicians and
consumers that must comply with
FDA guidelines for Direct to
Physician (DTP) and Direct to
Consumer (DTC) advertising as
well as underwritten CME programs
that must be labeled in accordance
with the guidelines of the Accrediting
Council for Continuing Medical
Education (ACCME) and any other
relevant accrediting bodies.
InfoMedic.com Inc. will not monitor
compliance with applicable laws
and regulations. However, InfoMedic.com
Inc. reserves the right to review
all advertising for compliance
with applicable laws and regulations
and, if InfoMedic.com Inc. becomes
aware of any breach or potential
breach of any applicable law
or regulation or of these guidelines,
InfoMedic.com Inc. may remove the
advertising.
8. No advertising will be allowed
on the InfoMedic.com Inc. Network
that could injure the good name
or reputation of InfoMedic.com
Inc. or the InfoMedic.com Inc.
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